Liron Bialkovich

My story

I came to the world of business management, web development and CRM systems in particular after several years at an innovative software house, where I managed web projects for large and small companies, from Strauss, Big Brother and Mifal HaPais (Israel's national lottery) to a small, noisy furniture store that decided to take on the biggest of its competitors.

What brought me to this?

It just happened.
I started my first "grown-up" job at a software house that sat in a run-down basement in south Tel Aviv, on exactly January 1, 2013.

I still wasn't really sure what my role was or on what basis the boss had hired me, but already on the first day I noticed that everyone there worked on everything, and that nobody in that office had a "dad" or a "mom" in the professional sense.

A day or two later I went off to my first weekend as an employee, after all those years of studying and so on.
On one hand I celebrated no longer being a student and no longer having a bar shift on Friday night; on the other hand I devoted the whole of it to sketching, down to the level of the screens, a system that would help me bring some order to that messy software house.

I arrived on Sunday excited and full of energy, and laid out the plan in front of my boss, written on yellow A4 pages, it's the thought that counts.
I explained to him how important it would be to build a system like that, one that would manage the projects with the clients, so the programmers would know what needs to be done without asking me every second, and so on.

He immediately said: "Ahhh, haha.. that's called a CRM, we tried it once, nobody had the energy to use it".
And there I was thinking I had discovered America.

I didn't argue with him.
He was a boss worth admiring, so I followed him and learned everything I could.
But I told him, in these words: "The day will come when I'll build a system like that, one that helps companies bring order to their work, you'll see" (and here you go, Yos, hoping you're reading this, the years have gone by and look what's become of me :)

Eventually, as the years went by, a little after I had traveled and crossed continents, I found myself working at a large Israeli tourism company that wanted to grow and was dealing with growing pains.
It had already tried a few CRM systems that hadn't helped it take off.

The boss wanted to make a MOVE there, and somehow, through the mother of a friend of mine from school, it reached me.
He asked me to help him find and adopt a real solution once and for all: a CRM system with a unique service you can grow with hand in hand, the kind that really delivers the goods.

He actually paid me to do it, and employed me full-time to find him a solution like that, as if my path had been paved in advance.
After especially thorough research, I found an answer from two kinds of vendors:

The first kind was very expensive and bombastic — it wanted a lot of money and demanded too much patience.
On top of that, it made a point of paying attention mainly to the big companies with the deep pockets, so I always felt I was too small for it, and that this would come back to bite me later, when we would really need them.

The second kind came to the market to bite into the first one's share, and offered a cheap, ready-made, almost-fitting solution, with minimal ability to run things independently, systematically and in a way tailored to our needs.
And when we'd want to upgrade, we'd run into lots of difficulties and limitations that in many cases would force us either to compromise, a lot, or to keep searching for the next solution, which would set us back and keep us from moving forward.

This dichotomy between the solutions almost always leads business owners with more modest means to settle for the cheap solution.
Even when they have the liquidity to invest in the business.
And that's only because they haven't found the right service.
They compromise on too many of the features they want from the system, and as a result they may be moving forward, but nowhere near the pace they want.

In fact, the research showed that the market is saturated with systems but badly lacking in the three things that actually matter most to the Israeli market: sufficient system capabilities, personal guidance and service, and customization.

What I did

Well, I came in with a lot of experience working with software houses and developing cloud systems for the web.
So I found the software house best suited to the task, and together we developed a system, a service and a method by which I provide not only tools to leverage the business, but also go deep into its infrastructure and teach it to point itself upward and grow in a measurable, gradual way.

I'll manage a comprehensive project for you: implementing a CRM system that will do for your business what a CRM system is really supposed to do: work for you and keep watch for you - 24/7

That means you won't just have a customer management system that lifts your activity.
You'll also have a dedicated professional whose job is to stay close to you and help you implement and improve more and more processes, until you run like a well-oiled institution.
That's how sustainable businesses are made today.

A bit more about me, my background and my vision

After a few years as a cook and manager in chef restaurants, culinary studies, a degree in communications, a rich background and a great interest in business management and economics: I made a career change, and since 2013 I've been developing companies and businesses.

In my first years in the field I worked as an employee, and in 2017 I officially set up my own business, as an independent who goes from business to business and helps the people in it run faster.

I've built complex automation systems for all sorts of business processes at different companies, and managed web development projects, huge ones and small ones, for many different kinds of businesses.
I've accompanied companies through a major digital transformation, and some of them doubled and tripled their activity within a year or two.

In the past I managed web technology projects, from the managerial, technical, creative, financial and operational sides, for hundreds of brands (from ones you may never hear of to banks, colleges, Big Brother, Israel Railways, Strauss, Disney Israel and large advertising agencies, in 2013-2015).

I've had the privilege of guiding more than 300 projects, small and large, each of them meant to move a particular business forward, both internally and in how it deals with the outside world.

Since 2017 I've worked mainly on consulting, specification, setup and implementation of customized systems for managing customers and business processes (CRM/ERP/BPM), after a careful analysis I carry out of all the important processes that we can manage with methods a little more innovative and efficient than the ones we're used to.

In that time I've worked with more than 80 business owners and companies (from small businesses to companies of 100 employees), helping them implement significant changes across the length and breadth of the business, hands-on.

I know my clients from the inside: the employees, the procedures, the pressures and what works well.

I treat every client as if I were a partner in their business: their success is my success, and I'm connected to the business as if I were a regular employee there.

How I can help

Automation

Automation - in one word.
If something can be specified and happens in the digital world, automation can be built for it.

Getting things moving

The fact that in our world anything can be done, and that in the end it all comes down to time and money, doesn't mean everything will move by itself - I'm here to get things moving, and if needed I also get up and move them myself.

Customer service processes

From the channels of communication with customers to the service method and all the digital tools that will help the service move toward perfection.

Sales

From tools that help salespeople improve from day to day to "automatic salespeople", including customized sales training.

Marketing, and everything that connects it to the other departments and back

From recruiting the right marketing vendors to the creative side of getting our messages out.

Planning, specification and management of digital projects and information systems

Every need has an answer.
The question is where you look for it and how you plan to implement it.

Help in advancing the important interests of the business

Whether it's strengthening business development, PR, building partner programs, or recruiting marketers, distributors, investors and members for mailing lists or conferences.

Content, content, content

Every business today needs to know how to produce content, and of the highest quality possible.
Digital tools for improving the way the business runs overall.

Planning and writing protocols for managing the work

Great for companies that want to grow faster and train employees easily.

Recruiting staff

Recruiting staff and screening candidates efficiently.

Strengthening operations

Implementing systems for managing inventory, purchasing, supply and delivery notes, supplier management, collaborations, order management, feedback automation, shipping and more.