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Even a small business should think big

Implementing CRM and AI systems for companies

I'll make sure your business runs on one consistent method, automated and ticking like clockwork.

Free first consultation Book a call Keep it short, I want the bottom line

Liron Bialkovich Implementing CRM and AI systems for companies

AI

Don't feel like reading? Your AI agent will read it for you.

One click copies a ready prompt, with the whole site's content. Paste it into your AI agent's chat, and it will introduce me to you and fit things to your business.

What it's like to work with me

Implementing information systems and AI is a long, cumbersome and exhausting process. With me, it's fun.

It's a very complex process. With me you get through it with a smile, and learn a lot along the way.

Solutions

For every client I put together the set of solutions that fits them best

I have a range of solutions for business owners who want to upgrade the quality of their business life a little, in all the departments that matter.

[Image: Illustration: a central cube connected by dashed lines to six modules around it]

See all solutions

AI in the business

An AI layer connected to the data of the whole business

This is how it works today at a client of mine, a company of 30 employees.

Responsible AI

Get to know the system The full story

Consulting for companies

One session. One report. A work plan.

One session of a few hours, followed by a thorough summary report with recommendations and a work plan for immediate improvements.

  1. A session A few hours together, on the business and its processes.
  2. A thorough summary report With recommendations.
  3. A work plan For immediate improvements.
Book a call or leave your details

Projects

Where I come from and what I've done so far

I've built complex automation systems for all sorts of business processes at different companies, and managed web development projects, huge ones and small ones, for many different kinds of businesses.

In the past I managed web technology projects for hundreds of brands, from ones you may never hear of to names everybody knows. These are some of the clients I worked with during my time at Restart IT, in 2013-2015:

[Image: Logos of some of the clients from the Restart IT period: Microsoft Israel R&D Center, Applied Materials, Bank of America, mako, Azrieli Group, LR Group, Africa Israel Residences, Eldan, HP, Discount Bank, Mifal HaPais (Israel's national lottery), Strauss, Cafe Cafe, The College of Management, Walt Disney Pictures, Azorim, Leumi, Blonde 2.0, Gindi Holdings, Burgus Burger Bar, HOT, Moses, Tradis Gat, Fattal Hotels, mobli, Colmobil, Maybelline New York, L'Oréal Paris, Garnier, Israel Railways, Jerusalem Municipality, ALUT, Bezeq International, Rhodium]

Case study · Ida's Home

The whole business in one process, from sale to payment collection. And above it, an AI layer connected to every department.

Ida's Home designs and sells home furniture: made-to-order sofas and armchairs, lighting, rugs and textiles. The company has 30 employees, and works with several warehouses, a carpentry workshop and many suppliers.

The full story

Clients

Clients you may know

Some of them simply enjoy their life in the business more today, and some have doubled and tripled their business. I'd be glad to be there for your business too.

[Image: There's room for you here, and if there isn't, I'll make room :)]

and more...

Kind words

Along the way I've kept the odd kind word that came my way

And also shmura matzah or flowers. The screenshots here are the original messages.

[Image: WhatsApp screenshot: I wish you half a million dollars in cash and the rest in installments! You've made a revolution in helping people. Believe me, the change is crazy]

[Image: WhatsApp screenshot: Love Liron, thank you for the day you matched me up with him]

[Image: WhatsApp screenshot. Liron: And that's already directly with me as the implementer. The client: That's a bonus. Liron: What's the bonus, the transfer or me? The client: You, as the implementer]

[Image: Email screenshot, 2019: I logged into the system, and at first glance it looks impressive. Of course we'll need a little getting used to. But from above I really liked the small details and the thought given to every detail, which are sometimes critical later on. I mean even really small fields that seem unimportant. Precisely because I was the one who specified the current system we work with today, I understand the implications better now.]

[Image: WhatsApp screenshot: If there were words I would write them to you, but I have none. What I can do is wish you only good things in life, because your essence is to do only good. Glad for the moment I met you.]

[Image: Email screenshot: Thanks for the answers and for today's call. I feel really good about the system and I'm convinced it will give us a very high-quality solution. I'll play with the settings over the next few days, and on Sunday they'll start working with what there is]

[Image: WhatsApp screenshot: Really, thank you, thank you so much, you did an excellent job and the service was excellent. We'll be in touch later on, thanks.]

[Image: Email screenshot, 2018: Looks really good! And it's already a significant improvement over what we have today (even before connecting the phone system and the finances)]

[Image: Email screenshot, 2023: Thank you Liron, you're the best]

[Image: Liron Bialkovich]

So why should you implement with me?

Liron Bialkovich

Liron Bialkovich

Nice to meet you, I'm Liron Bialkovich. I help businesses grow, especially when they're in the mood for a little CRM, a lot of processes and plenty of automation.

A bit about me

Business partners, and a family that has come together over the years

Integrations and deep relationships I've built (and if this were up to date enough, we'd have a very long scroll here).

[Image: Logos of business partners and systems I work with: AI, automation, payment processing, accounting, telephony, email marketing, shipping and more]

Contact

Shall we talk over coffee?

For a free first consultation, leave me your details here. You can also book a call straight into my calendar.

Book a call My portfolio LinkedIn

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

--- page: https://l-be.com/solutions ---

Solutions

The range of solutions: AI, CRM and automation, tailored to your business

Every business starts from a different point. You pick what's most urgent, start there, and add more later.

Free first consultation Book a call

[Image: Illustration: a tray with compartments, and in each compartment a different module of cubes. Three more modules are about to enter the empty compartments]

01

AI agents and bots

Artificial intelligence that works inside the processes of the business, not next to them.

Service and sales bot on WhatsApp

Answers inquiries around the clock, collects the details, and passes on to the team only what requires a person.

An AI agent on the business's data

You ask in plain language, and get an answer, a report or a dashboard based on the company's data.

Analysis of incoming inquiries

Emails and messages become organized leads, with the details in the right fields.

Responsible AI

The AI suggests and a person approves, with role-based permissions and a record of every action.

02

CRM, leads and sales

Every inquiry arrives in one place, and none gets lost.

Lead collection and management

All the inquiries, from all the sources, come into one system and reach whoever needs to handle them.

A complete customer file

Every customer's calls, messages, orders and documents, in one place.

Sales funnels and workflows

Statuses, handling scripts and tasks, so that no inquiry falls through the cracks.

Quotes and follow-up

A designed quote goes out in seconds, and the follow-up runs by itself.

Marketing measurement

You see which campaign brought the person who paid in the end, and not just the one who left their details.

03

Customer service and communication

Every channel your customers use, documented and connected.

WhatsApp, SMS, email and social networks

Outgoing and incoming messages from all the channels, recorded in the customer file.

Cloud phone system (PBX)

An incoming call opens the customer card, and the recording is saved in it.

Meeting scheduling and attendance confirmations

Customers pick an available time themselves, and the reminders go out on their own.

Satisfaction surveys

You ask the customers in a form or a bot, and the answers come back into the system.

Personal area for customers and suppliers

Viewing data and carrying out actions, without picking up the phone.

04

Orders, billing and finance

From the deal to payment collection, in one process.

Order management

Products, operations, shipping and payment, from the deal to delivery.

Payment processing and billing

Credit cards, digital wallets and direct debits, straight from the system.

Subscriptions and recurring billing

Retainers and subscriptions are charged automatically, with tracking of what was not collected.

Accounting documents

Invoices and receipts come out of the process itself, and are synced with accounting.

Inventory, purchasing and suppliers

Catalog, warehouses and purchase orders, connected to the customers' orders.

05

Automation and integrations

What repeats itself moves into the system, and separate systems start talking to each other.

Process automation

Tasks, alerts, messages and status updates happen by themselves, at the right time.

Connection to any system with an API

Information moves between the business's systems without double entry.

Stores and websites

Orders and inquiries from the website and the online store go straight into the system.

Smart forms

Registration, signing a document, updating details and purchasing, in a form that updates the system.

Shipping companies

A shipment is opened from within the order, and its tracking comes back to it.

06

Management, reports and team

One picture of the business, one you can rely on.

Dashboards and reports

An up-to-date picture of the business, tailored to each role.

Task and project management

Who does what and by when, with a calendar and progress tracking.

Work hours tracking

Hours by customer, project or order, to know how much the work really costs.

Procedures and protocols

Written work procedures, to train employees quickly and grow without chaos.

07

Specification, training and support

A good system starts with planning, and ends with a team that knows how to work with it.

Process specification

We study the process in depth before building, until it's clear how it works in practice.

Specification of complex systems

From an idea to a plan you can build from.

Training and implementation on the ground

The team learns to work in the system, and I'm there until it becomes a habit.

Ongoing support

The system keeps improving together with the business.

Consulting for companies

One session of a few hours, followed by a summary report with recommendations and a work plan.

Where to start

You don't have to start with everything

In a first call we work out what hurts most in the business today, and build from there. The first consultation is free.

Free first consultation Book a call What it looks like in a company of 30 employees 
--- page: https://l-be.com/business-ai ---

The L-Be System

The operating system of your business. With AI inside.

One place where people and AI agents work together. Every area has an owner, and at any moment you can see what is happening and what is waiting for your decision.

The AI proposes. A person decides. The business moves forward.

Free first consultation Book a call

Who it is for

Not one more tool. The way your business works.

For company owners and managers who want a business that runs by a method, even when they are not in the room.

Every client gets the system, and the L-Be team builds on it what their business needs.

What sets it apart

A system that starts from the question "what does it take to run a business"

Most systems start from customers and try to expand. L-Be starts from the business itself.

Core components

What is in the system

Some of the components are built into the system, and some are built for you by L-Be, according to what the business needs.

Free first consultation Book a call

What can be built

Very fast, flexible development of whatever the business needs

Every tool built on the system is connected to the company's data from the first moment. A few examples of what can be built:

AI traffic management

AI in the business with no surprises on the bill and no decisions that nobody approved

Today every employee uses a different AI, on a different account, without anyone knowing what was sent, how much it costs and what came back. L-Be puts one gate between the business and all the AI models.

Security

AI proposes, a person decides on everything that cannot be undone

This is the principle above everything else. And these are the things behind it:

What already runs on the system

L-Be runs itself on L-Be

AI agents work in our system every day: they open tasks, carry them out, report, and stop when a person is needed. These are tools we use every day:

What implementation looks like

Six steps, from definition to a system that works

  1. Defining the business A short wizard: who we are, where we are going, how we work. At the end there is a master plan.
  2. L-Be sets up the environment In the background, with no need to wait for it.
  3. Defining people and roles Who holds each seat, what each one sees, who decides on what.
  4. The team joins in stages Everyone gets an introduction to the system and to their role in it.
  5. Kickoff Everyone aligns on one plan and gets to work.
  6. L-Be builds for you Dashboards, connections and tools, in the order of the business's priorities.

What is needed from the business: one person who leads the system on the business's side, and honest answers to the wizard's questions.

Honestly

Who it is not for

Frequently asked questions

Questions and answers about L-Be

What is L-Be?

L-Be is the operating system of the business: one place where people and AI agents work together, every area has an owner, and at any moment you can see what is happening and what is waiting for a decision.

Does L-Be replace the CRM or the accounting software?

No. L-Be connects to the tools you already have. A CRM system knows who your customers are, and L-Be knows how your business works: who is responsible, what is stuck, who decides.

Who decides, the AI or a person?

AI proposes, a person decides on everything that cannot be undone. The AI starts as an observer, continues as an adviser, and acts on its own only after it has proven itself.

How do you control the cost of the AI?

Through AI traffic management: you see how much the AI costs the business by usage, set a monthly ceiling, and there is an off switch when needed.

What is needed from the business to get started?

One person who leads the system on the business's side, and honest answers to the questions of the setup wizard.

Can we build on the system ourselves?

Today every client gets the system, and the L-Be team builds on it what the business needs. Later on, the option to develop on the system will open to the clients themselves too.

How much does it cost?

The price is not published on the site. The first consultation is free.

The L-Be System

Shall we talk about the system?

A few words about the business and what is missing in it today, and we will get back to you. You can also book a call straight in the calendar.

Book a call My portfolio LinkedIn

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

--- page: https://l-be.com/case-study ---

Case study

Ida's Home

The whole business in one process, from sale to payment collection. And above it, an AI layer connected to every department.

[Image: Illustration: a central cube connected by dashed lines to six modules around it]

About the company

Ida's Home designs and sells home furniture: made-to-order sofas and armchairs, lighting, rugs and textiles. Alongside the products it provides planning, installation and design consulting services. The company has 30 employees. It sells on its website, in the factory store and in the showroom, and works with several warehouses, a carpentry workshop and many suppliers.

The challenge

Every order at Ida's Home is a small project:

When the information is scattered across people, files and systems, the team is busy chasing. Where is the order? When does the supplier deliver? What's in stock? Who has paid?

A sale takes time, because it's hard to find the right product. A new salesperson needs months to learn the job. And management doesn't see one picture it can rely on.

Management set a simple test:

If the team is still chasing customers, statuses, deliveries, price lists and documents — the project has failed.

The approach

How we approached it

Specification before building

We sat with management and went through every process, until it was clear how it works in practice.

One source for every piece of data

Every system is updated from the others automatically. No double entry and no "versions".

One process, all the way through

First it works in the field, and only then do we expand to the next process.

Automation with human approval

Automation where the rule is clear. A person approves where there is money or a customer involved.

What was built

The core processes of the business, connected end to end

Sales in every channel

One customer, one order and one picture, no matter where they bought.

Purchasing and suppliers

No order is forgotten on the way to the supplier.

SLA with suppliers and with customers

At any moment you can see what is delayed and with whom, before the customer calls.

Inventory and warehouses

You sell what you have, and don't reorder what is already on the shelf.

Smart scanners

The warehouse updates the whole company as it works, without typing.

Shipping and delivery coordination

Every delivery is coordinated and documented from the start to the handover.

Marketing and customer service

The customer knows what is happening without asking, and the service team is free to handle what really needs handling.

Complementary products

The basket grows without manual work.

Payment collection and accounting

A true picture of the debt, not a number where you have to guess what is behind it.

BI and management

Management sees the business in real time and decides based on data.

The AI layer

Above all these processes stands an AI system connected to the data of every department.

Responsible AI. An AI system connected to a company's data has to work within clear boundaries. The control is built in:

The result

What changed

My role

Shall we talk over coffee? Book a call 
--- page: https://l-be.com/digital-dreams ---

System specification and technology consulting

Making Digital Dreams Real

I'm a consultant and I specify systems. I take an idea for a complex system and turn it into a plan you can build from.

For creative entrepreneurs who believe in themselves, and want a close, tech-savvy friend to go along with them on the way.

Tell me about the dream Book a call

[Image: Illustration: a drawing on a sheet, and rising from it a structure built of blocks]

What I do for you

I specify, plan and guide. Until the dream works.

Before you invest in development, it's worth knowing exactly what you're building. That's my job.

Tell me about the dream Book a call

Why plan

Planning costs far less than execution

How important it is to plan, and to plan right: when you plan the processes you want to develop more correctly, you save a lot further down the road.

Most people in the world plan for one year and build for nine.

The Chinese plan for nine years and build for one.

Planning Building

It's worth learning from the Chinese, because they invest a great deal of resources in planning compared with execution. The cost of planning is far lower than the cost of execution.

[Image: Liron Bialkovich]

Who will specify and guide you

Someone who knows the craft, and is close to your heart

It's important to have someone beside you who knows your needs, your limitations and your advantages, and knows how to leverage them.

I specify systems and get down to the details, with extensive experience in information systems, fintech systems and Product Management. I'm an architect of web systems, specializing in SaaS and in the worlds of automation, AI and CRM.

A bit about me

This is how I work

5 winning tips

Five rules from my experience, by which I specify and plan every system.

  1. Careful, hierarchical planning and specification

    From the macro to the micro.

  2. One file that maps the whole system

    One dynamic file that maps and brings together the whole architecture of the system, the services and the key points. The kind that lets any AI agent dive in within a second and get to know the whole system by reading one short file, which is updated after every session of changes.

  3. Documentation of decisions and resolutions, and a clear hierarchy of files

    Each level is derived from the one above it:

    • Master specification
    • Roadmaps
    • Decisions and resolutions
    • Sprints
    • Tasks
    • Milestones

  4. Every AI task is defined by two precise definitions

    A. What it has to read in order to dive into the task. B. Exactly how it has to submit it, and what checklist it has to meet in order to submit.

  5. No development before design and a mockup

    Often the specification and the vision change in light of the design. The design reveals the truth and leads to decisive choices. And the AI, too, approaches the work much better when there is a design that has already been approved. Google Stitch or Claude Design are fun to use for this.

System specification and consulting

Tell me about the dream

A few words about what you want to build, and I'll get back to you. The first consultation is free. You can also book a call straight into my calendar.

Book a call My portfolio LinkedIn

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

--- page: https://l-be.com/liron-bialkovich ---

About

Liron Bialkovich

Independent consultant and developer: CRM, AI and automation

I'm an independent consultant and developer, and I build AI systems, automations and CRM systems for companies. I specify, set up and implement CRM systems, AI solutions and automated processes.

Book a call My portfolio LinkedIn

[Image: Liron Bialkovich]

My story

I came to the world of business management, web development and CRM systems in particular after several years at an innovative software house, where I managed web projects for large and small companies, from Strauss, Big Brother and Mifal HaPais (Israel's national lottery) to a small, noisy furniture store that decided to take on the biggest of its competitors.

What brought me to this?

It just happened. I started my first "grown-up" job at a software house that sat in a run-down basement in south Tel Aviv, on exactly January 1, 2013.

I still wasn't really sure what my role was or on what basis the boss had hired me, but already on the first day I noticed that everyone there worked on everything, and that nobody in that office had a "dad" or a "mom" in the professional sense.

A day or two later I went off to my first weekend as an employee, after all those years of studying and so on. On one hand I celebrated no longer being a student and no longer having a bar shift on Friday night; on the other hand I devoted the whole of it to sketching, down to the level of the screens, a system that would help me bring some order to that messy software house.

I arrived on Sunday excited and full of energy, and laid out the plan in front of my boss, written on yellow A4 pages, it's the thought that counts. I explained to him how important it would be to build a system like that, one that would manage the projects with the clients, so the programmers would know what needs to be done without asking me every second, and so on.

He immediately said: "Ahhh, haha.. that's called a CRM, we tried it once, nobody had the energy to use it". And there I was thinking I had discovered America.

I didn't argue with him. He was a boss worth admiring, so I followed him and learned everything I could. But I told him, in these words: "The day will come when I'll build a system like that, one that helps companies bring order to their work, you'll see" (and here you go, Yos, hoping you're reading this, the years have gone by and look what's become of me :)

Eventually, as the years went by, a little after I had traveled and crossed continents, I found myself working at a large Israeli tourism company that wanted to grow and was dealing with growing pains. It had already tried a few CRM systems that hadn't helped it take off.

The boss wanted to make a MOVE there, and somehow, through the mother of a friend of mine from school, it reached me. He asked me to help him find and adopt a real solution once and for all: a CRM system with a unique service you can grow with hand in hand, the kind that really delivers the goods.

He actually paid me to do it, and employed me full-time to find him a solution like that, as if my path had been paved in advance. After especially thorough research, I found an answer from two kinds of vendors:

The first kind was very expensive and bombastic — it wanted a lot of money and demanded too much patience. On top of that, it made a point of paying attention mainly to the big companies with the deep pockets, so I always felt I was too small for it, and that this would come back to bite me later, when we would really need them.

The second kind came to the market to bite into the first one's share, and offered a cheap, ready-made, almost-fitting solution, with minimal ability to run things independently, systematically and in a way tailored to our needs. And when we'd want to upgrade, we'd run into lots of difficulties and limitations that in many cases would force us either to compromise, a lot, or to keep searching for the next solution, which would set us back and keep us from moving forward.

This dichotomy between the solutions almost always leads business owners with more modest means to settle for the cheap solution. Even when they have the liquidity to invest in the business. And that's only because they haven't found the right service. They compromise on too many of the features they want from the system, and as a result they may be moving forward, but nowhere near the pace they want.

In fact, the research showed that the market is saturated with systems but badly lacking in the three things that actually matter most to the Israeli market: sufficient system capabilities, personal guidance and service, and customization.

What I did

Well, I came in with a lot of experience working with software houses and developing cloud systems for the web. So I found the software house best suited to the task, and together we developed a system, a service and a method by which I provide not only tools to leverage the business, but also go deep into its infrastructure and teach it to point itself upward and grow in a measurable, gradual way.

I'll manage a comprehensive project for you: implementing a CRM system that will do for your business what a CRM system is really supposed to do: work for you and keep watch for you - 24/7

That means you won't just have a customer management system that lifts your activity. You'll also have a dedicated professional whose job is to stay close to you and help you implement and improve more and more processes, until you run like a well-oiled institution. That's how sustainable businesses are made today.

A bit more about me, my background and my vision

After a few years as a cook and manager in chef restaurants, culinary studies, a degree in communications, a rich background and a great interest in business management and economics: I made a career change, and since 2013 I've been developing companies and businesses.

In my first years in the field I worked as an employee, and in 2017 I officially set up my own business, as an independent who goes from business to business and helps the people in it run faster.

I've built complex automation systems for all sorts of business processes at different companies, and managed web development projects, huge ones and small ones, for many different kinds of businesses. I've accompanied companies through a major digital transformation, and some of them doubled and tripled their activity within a year or two.

In the past I managed web technology projects, from the managerial, technical, creative, financial and operational sides, for hundreds of brands (from ones you may never hear of to banks, colleges, Big Brother, Israel Railways, Strauss, Disney Israel and large advertising agencies, in 2013-2015).

I've had the privilege of guiding more than 300 projects, small and large, each of them meant to move a particular business forward, both internally and in how it deals with the outside world.

Since 2017 I've worked mainly on consulting, specification, setup and implementation of customized systems for managing customers and business processes (CRM/ERP/BPM), after a careful analysis I carry out of all the important processes that we can manage with methods a little more innovative and efficient than the ones we're used to.

In that time I've worked with more than 80 business owners and companies (from small businesses to companies of 100 employees), helping them implement significant changes across the length and breadth of the business, hands-on.

I know my clients from the inside: the employees, the procedures, the pressures and what works well.

I treat every client as if I were a partner in their business: their success is my success, and I'm connected to the business as if I were a regular employee there.

How I can help

Automation

Automation - in one word. If something can be specified and happens in the digital world, automation can be built for it.

Getting things moving

The fact that in our world anything can be done, and that in the end it all comes down to time and money, doesn't mean everything will move by itself - I'm here to get things moving, and if needed I also get up and move them myself.

Customer service processes

From the channels of communication with customers to the service method and all the digital tools that will help the service move toward perfection.

Sales

From tools that help salespeople improve from day to day to "automatic salespeople", including customized sales training.

Marketing, and everything that connects it to the other departments and back

From recruiting the right marketing vendors to the creative side of getting our messages out.

Planning, specification and management of digital projects and information systems

Every need has an answer. The question is where you look for it and how you plan to implement it.

Help in advancing the important interests of the business

Whether it's strengthening business development, PR, building partner programs, or recruiting marketers, distributors, investors and members for mailing lists or conferences.

Content, content, content

Every business today needs to know how to produce content, and of the highest quality possible. Digital tools for improving the way the business runs overall.

Planning and writing protocols for managing the work

Great for companies that want to grow faster and train employees easily.

Recruiting staff

Recruiting staff and screening candidates efficiently.

Strengthening operations

Implementing systems for managing inventory, purchasing, supply and delivery notes, supplier management, collaborations, order management, feedback automation, shipping and more.

Shall we talk over coffee? Book a call Case study: my client number 1

Liron Bialkovich is an independent consultant and developer who builds AI systems, automations and CRM systems for companies. At L-Be he specifies, sets up and implements CRM systems, AI solutions and automated processes.

--- page: https://l-be.com/kala-crm ---

Kala CRM · made in Israel

Implementing Kala CRM: an Israeli CRM system, truly customized

I have accompanied the development of Kala CRM from its first day until today. Together we developed a solution for Israeli companies that need personal service and truly personal customization: a system that lets you build almost any process you can imagine.

Free first consultation Book a call

[Image: Illustration: a dark central cube, and eight colorful cubes around it. Each one is connected to it by a continuous line]

About the system

What is Kala CRM?

An Israeli system for managing, marketing and automating the business. Inquiries, customers, sales, billing, calendars and communication with customers, in one system and fully in Hebrew. In my view, one of the most advanced and comfortable systems in Israel.

Made in Israel

Why an Israeli CRM system

An Israeli business works with Israeli payment processing, with Israeli accounting and with customers who speak Hebrew. A system that was built here is already connected to all of that.

Connections

Connected to the providers an Israeli business needs

These are the business partners and the systems I connect and know closely: payment processing, accounting, telephony, email marketing, shipping, automation and AI.

[Image: Logos of business partners and systems that connect to Kala CRM and to the processes I build: AI, automation, payment processing, accounting, telephony, email marketing, shipping and more]

What I do

From specification to a system that works for you

I know Kala CRM from the inside, from its first day. That is what lets me build processes in it that other systems don't allow.

Free first consultation Book a call

Frequently asked questions

Questions and answers about Kala CRM

What is Kala CRM?

Kala CRM is an Israeli system for managing, marketing and automating the business: inquiries, customers, sales, billing, calendars and communication with customers in one system, fully in Hebrew and customized.

Who is Kala CRM for?

Israeli companies and businesses that want a CRM system in Hebrew, personal service, and processes tailored exactly to the way they work.

What is the difference between Kala CRM and international CRM systems?

Kala is a system made in Israel: it is built in Hebrew, connected to the Israeli providers (payment processing, accounting, phone systems, Masav and WhatsApp), and can be deeply customized, with local service.

Which systems does Kala CRM connect to?

Credit card processing and digital wallets, accounting systems, phone systems (PBX), Masav (Israel's bank clearing system), WhatsApp, SMS and email, WordPress sites, and other systems through custom integrations.

Can Kala CRM be adapted to a process that is unique to the business?

Yes, and that is the heart of the system. You can build almost any process you can imagine in it, and I specify and build it together with the business.

Does Kala CRM have artificial intelligence?

Yes. The system includes AI-based automations and bots, which answer inquiries and make service and sales more efficient.

What is my connection to Kala CRM?

I have accompanied the development of Kala CRM from its first day until today. I specify, set up and implement the system in companies, and support them over time.

How much does a Kala CRM implementation cost?

The price depends on the scope of the implementation, so it is not published on the site. The first consultation is free.

Kala CRM

Shall we talk about Kala CRM?

A few words about the business and what it is missing today, and I'll get back to you. You can also book a call straight into my calendar.

Book a call My portfolio LinkedIn

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

The official site of the system: kala-crm.co.il . Looking for an international system? I also have a GoHighLevel agency.

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GoHighLevel in Israel

Implementing GoHighLevel (GHL) in Israel, in Hebrew

I have a GoHighLevel agency of my own. I open a ready-to-work system for companies, support entrepreneurs who already work with GHL, and help agencies set up a GHL agency of their own.

Free first consultation Book a call

[Image: Illustration: a staircase of colorful cubes rising from left to right, eight steps]

About the system

What is GoHighLevel?

GoHighLevel, also called HighLevel or GHL for short, is one platform for managing sales, marketing and service. Instead of several separate tools that don't talk to each other, everything sits in one place.

What I do

Three tracks, depending on who you are

Free first consultation Book a call

GHL in Israel

What you should know before implementing GHL in Israel

The system was built for the American market, so implementing it in Israel requires a few adjustments. These are the things I configure in every setup.

How to start

From a first call to a working system

  1. Intro call We work out what the business needs. The first consultation is free.
  2. Specification and setup I specify the processes and set up the system.
  3. Training and support The team learns to work in the system, and I keep supporting.

I have been implementing CRM systems since 2017, and developing companies and businesses since 2013. I have clients who have been with me for 11 years. More about me: Liron Bialkovich. And what a full project looks like: the case study.

Frequently asked questions

Questions and answers about GHL

What is GoHighLevel (GHL)?

GoHighLevel is one platform for managing sales, marketing and service: CRM, sales funnels, a conversations inbox, automations, calendars, forms, landing pages and AI agents. It is also called HighLevel, or GHL for short.

Is GHL suitable for businesses in Israel?

Yes, with adjustments. The system was built for the American market, so Hebrew, WhatsApp, telephony, payment processing and invoices need to be configured correctly. That is the part I do.

Can you work with GHL in Hebrew?

Everything the customers see is built in Hebrew: forms, messages, pages and automations. The language of the admin interface itself depends on what HighLevel supports.

What is the difference between a regular account and an agency account?

An agency account manages several sub-accounts, one for each client or business. That way an agency can set up a system for each client, clone ready-made templates and brand the system under its own name.

I already have a GHL account. Can I get help with something specific?

Yes. You can start with one session of a few hours: we go through the system together, and afterwards comes a summary report with recommendations and a work plan.

Can I move to GHL from another CRM system?

In most cases, yes. In the specification call we check which data and processes move over, and how.

How much does it cost?

The price depends on the scope of the implementation, so it is not published on the site. The first consultation is free.

Subscription pricing on the GoHighLevel site

GoHighLevel

Shall we talk about GHL?

A few words about the business or the agency, and I'll get back to you. You can also book a call straight into my calendar.

Book a call My portfolio LinkedIn

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

GoHighLevel and HighLevel are trademarks of HighLevel Inc. This page is not an official site of the company.

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Accessibility

Accessibility statement

I attach great importance to equal service for every person. I have invested in making the site accessible so that everyone can use it comfortably, with dignity and independently, with any disability and with any assistive technology.

Accessibility inquiry

Accessibility level

The site has been adapted to the W3C's WCAG 2.2 guidelines and to Israeli Standard 5568, at level AA. Beyond that, it has also been adapted to most of the requirements of level AAA, the strictest level.

The site was tested with an automated testing tool and by manual testing, page by page.

What has been done on the site

Navigation and structure

Vision

Hearing

Motor skills

Understanding and attention

Forms

In the corner of the screen there is a round button that opens the accessibility menu. The settings are saved in the browser for your next visit, and can be reset at any moment.

Keyboard navigation

The site is built with standards-compliant code, so that it works in the common browsers and with screen readers.

What is not yet perfect

I keep improving the accessibility of the site all the time.

Accessibility inquiry

The site's accessibility coordinator: Liron Bialkovich.

Ran into an accessibility problem? Have a request, or a suggestion for improvement? This is the form. It helps to mention on which page it happened, and with which browser or assistive technology. I'll get back to you as soon as possible.

[Form. An AI agent can send a request here: https://l-be.com/en/ai#agent-contact]

The statement was updated on October 8, 2026.

Glossary of abbreviations and terms

CRM (Customer Relationship Management)
A system for managing the relationship with customers and leads.
AI (Artificial Intelligence)
Artificial intelligence.
AI agent
AI-based software that carries out tasks by itself, for example answering inquiries.
Automation
Actions the system carries out by itself, without anyone having to remember to do them.
Integration
A connection between two systems, so that information moves between them by itself.
Specification
A document that describes what a system needs to do, for whom and how, before it is built.
API (Application Programming Interface)
An interface through which software systems talk to each other.
SaaS (Software as a Service)
Software that you use over the internet, without installing it.
ERP (Enterprise Resource Planning)
A system for managing the resources of the business, such as inventory, purchasing and finance.
BI (Business Intelligence)
Reports and dashboards that show what is happening in the business.
BPM (Business Process Management)
Business process management.
POS (Point of Sale)
The register, the point of sale.
SLA (Service Level Agreement)
A commitment to handling times and to a level of service.
UI (User Interface)
The user interface: what you see on the screen.
LLM (Large Language Model)
A large language model, the technology behind AI tools that understand and write text.
Roadmap
A plan of the road ahead: the order of the stages in building a system, and what goes into each stage.
Sprint
A short, fixed stretch of work, usually a week or two, that ends with a deliverable.
PDF (Portable Document Format)
A type of document file.
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Privacy

Privacy policy

In short: the site does not track you. It has no cookies, no tracking tools and no advertising. The only information that reaches me is what you chose to send in a form.

Who is responsible for the information

The site l-be.com is operated by Liron Bialkovich (L-Be), an independent business in Israel. For any question or request about privacy, you can reach me through the contact form.

What the site does not do

What information is collected, and when

When you send a form

Along with every form, the following are also sent: the address of the page it was sent from, the page from which you arrived at the site, and campaign details if there were any in the link you came through.

What is stored only on your device

The settings you chose in the accessibility menu, your high score in the game on the error page, and when a form was last sent from this browser (to prevent duplicate submissions). This information is stored in your browser only, and is not sent to me.

Site hosting

The site is hosted with an external hosting provider (GitHub). Like any web server, it receives the IP address and technical details of the browser in order to display the page, and may keep them in security logs. I do not have access to those logs.

External services that open only on a click

Clicking "Book a call" opens a Calendly window, an external service with its own cookies and privacy policy. Links to other sites, such as LinkedIn, lead to sites with policies of their own.

What I use the information for, and on what basis

I do not use the details for marketing mailings without explicit consent.

Who receives the information

Only service providers that process it for me: an automation service that passes the form on to me, my email service and my customer management system. Some of the providers store information on servers in the European Union and in the United States.

How long the information is kept

For as long as it is needed to handle the inquiry and for the business relationship that follows from it. You can ask me to delete it at any moment.

Your rights

To exercise a right, write to me in the contact form. I will reply within a month. You can also file a complaint with Israel's Privacy Protection Authority, or with the data protection authority in your country in the European Union.

Information security

The site itself is a static site: it has no database and no personal area, so no personal information is stored on it. The forms are sent over an encrypted connection. The information is kept with well-known providers, and access to it is restricted.

No system is one hundred percent protected. If a security incident occurs that affects your information, I will notify you.

Minors

The site is intended for businesses, and is not directed at children.

Changes to the policy

If the policy changes, for example if a statistics tool is added to the site, this page will be updated before the change.

Updated on October 8, 2026.

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Site policy

Terms of use

A few simple rules for using the site. Using the site constitutes agreement to them.

Who operates the site

The site l-be.com is operated by Liron Bialkovich (L-Be), an independent business in Israel.

The content on the site

The site presents general information about my services. It is not a binding offer, and it is not a substitute for professional advice tailored to a particular business. An engagement with me is made only under a separate agreement.

The numbers, the case study and the client messages describe real work of mine. Results in one business are not a promise of results in another business.

Copyright and trademarks

The texts, the design, the logo and the illustrations on the site belong to me. You may quote short passages from the site with attribution. Any other use requires my permission.

The logos of clients and of partners belong to their owners, and are shown in order to describe my work.

External links and services

The site has links to sites and services of others, such as the meeting calendar and LinkedIn. I have no control over them, and using them is subject to their terms.

Fair use

Liability

I do my best to keep the information on the site accurate and up to date, but the site is provided as is. I am not liable for damage caused by relying on the information on the site alone, or by a temporary fault in its operation.

Privacy and accessibility

The site does not track visitors. The full details are in the Privacy policy. What has been done to make the site accessible to everyone: Accessibility statement.

Governing law

These terms are governed by Israeli law.

Contact

For any question about the terms: contact form.

Updated on October 8, 2026.